Homeowners are increasingly concerned about data privacy in smart home products, according to Copeland. Homeowners see smart devices as boosting home security Homeowners are still generally comfortable in using new technology, but this year smart thermostat non-owners are less likely to feel comfortable using new tech compared to 2022 levels. Smart device owners tend to be younger compared to non-owners with more from the boomer generation. However, 2024 homeowners are less likely to consider themselves … More
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