lockr launched Connections Hub to verify the authenticity of first-party datasets. Connections Hub expands lockr’s partnerships with publisher-focused data platforms such as CDPs and Clean Rooms, allowing publishers to easily assess and manage the impact of machine-generated emails on their audience data. Privacy regulations are causing publishers to shift to email as the new identifier of choice for targeted advertising. Consumers are reacting by relying on machine-generated email services—which allow users to create a new … More
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