LiveRamp has expanded its partnership with Snowflake to upgrade its product capabilities built natively on Snowflake and increase data connectivity for next-generation, post-cookie marketing in the cloud. By building LiveRamp’s data activation solutions using Snowflake’s Native Application Framework, currently in private preview, along with easy-to-use marketer-friendly user interfaces, LiveRamp will allow joint customers to easily activate hundreds of marketing and media destinations directly from Snowflake. LiveRamp and Snowflake’s growing partnership offers a scalable data solution … More
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