With the holiday season upon us, auto dealerships are facing an influx of consumers looking to swoop on end-of-year sales and holiday offers. While previous years saw a steady stream of buyers piling into dealerships and onto car lots to make their purchases and sign contracts and loans, foot traffic has recently slowed as buyers are opting to purchase cars online. Auto dealers have long resisted the shift to digital purchasing, favoring in-person transactions as … More
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