Neustar, a TransUnion company, launched Marketing and Analytics Clean Room. This solution combines Neustar and TransUnion’s identity resolution, machine learning (ML), and privacy-enhancing technology (PET) capabilities into a single platform. This solution powers data collaboration, identity resolution, audience targeting, and measurement across first-party customer data, as well as second- and third-party channel and media partner sources. According to recent research by Forrester Consulting that evaluated the preparedness of U.S. enterprise organizations for significant changes in … More
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