Merkle announced the launch of an innovative solution to enhance its longstanding partnership with Tealium. Merkury, Merkle’s identity resolution platform, will be integrated into the Tealium customer data platform. Merkury enables cookieless identity for marketers by unifying first-party offline records and digital engagements to a single, person-based ID with control and transparency. Powered by the Merkury ID graph which includes the flexibility to add up to 10,000+ offline attributes, Merkury may help Tealium clients clean … More
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