Evolving global data privacy regulations are keeping marketers on their toes. In April 2024, the American Privacy Rights Act (APRA) was introduced in the Senate. The proposed bill would create a federal consumer privacy framework akin to the GDPR, which regulates consumer data privacy protections in the EU. If the APRA passes in its current form, US citizens would gain the right to access, correct, delete and export all collected data. This fraught regulatory and … More
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