Evercore takes a deep dive into Apple’s ad business (Philip Elmer-DeWitt/Apple 3.0 – Philip Elmer-DeWitt)

Philip Elmer-DeWitt / Apple 3.0 – Philip Elmer-DeWitt
Evercore takes a deep dive into Apple’s ad business – Adding ads to the Maps app would be the logical next step. — Analyst Amit Daryanani From a note to clients that landed on my desktop Sunday: ALL YOU NEED TO KNOW: Apples advertising business remains small compared to its megacap peers, but it will likely be one of the …

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