The effect of “The Queen’s Gambit” on the global popularity of chess
could be replicated with other products and brands.
Chess is cool again, thanks to the hit Netflix show The Queens Gambit.
While chess retailers and app makers reap the rewards, other brands are
surely taking note of the streaming services ability to singlehandedly
drive sales.
Sales for the ancient board game are up 125% since the miniseries debuted
Oct. 23, according to the market research company NPD. One toy company,
Goliath Games, told NPR that sales of its chess sets have increased more
than 1,000% compared to the same period last year. Downloads for
Chess.coms iPhone app have jumped from obscurity to the top of the
charts. …
