Apple’s new ad invites you to imagine dying alone without a Watch on your wrist ((Sean Hollister)/The Verge)

(Sean Hollister) / The Verge
Apple’s new ad invites you to imagine dying alone without a Watch on your wrist – Apple wants you to know that buying a $400 smartwatch could be a matter of life-and-death and its brilliantly, gruesomely captured that feeling in a new TV ad. Titled 911, the one-minute ad spot doesnt show any of the gory details you simply hear three phone conversations between …

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