Mark Wilson / Fast Company
Jony Ive’s first major design since leaving Apple isn’t what you’d expect – Ive spoke with Fast Company about how his design collective LoveFrom developed an intricate, organic logo mark and a new typeface called LoveFrom Serif. Consider Jony Ives impact on design, and you undoubtedly picture modern Apple products: pared-back industrial forms, distilled to essential components. This restraint somehow elevates the mass-produced …
